Before you launch a content marketing campaign, you need to create a content marketing plan. It keeps everyone on the same page and ensures that you have the resources you need to manage the campaign. It will also outline your goals and tasks for the campaign. Lastly, a plan ensures that your content marketing campaign supports the overall mission of your organization.
Content strategy template
To create an effective content marketing plan, it is essential to create a content strategy template that outlines key performance indicators. These metrics should be tied to your business objectives and the customer journey. It is also important to consider external factors that could affect your content marketing plan. If you have a team working on this plan, make sure everyone is familiar with the process.
One of the most important aspects of a content marketing plan is determining resources. This includes budget, available tools, and staff. While it can be difficult to produce creative content on a budget, it is not impossible. To get the best results, you must assess what resources you have to create your content.
Editorial calendar
An editorial calendar is a helpful tool to organize and schedule your content. It can help you plan out which topics and themes you’ll cover each month. It also makes it easier to track who will be responsible for each piece of content, as well as when they should be published. Regardless of whether you are a freelance writer, content marketer, or brand, an editorial calendar can save you a lot of time.
The first step in creating an editorial calendar is to set a deadline. Try setting a deadline that is a few days ahead of when you’re planning to publish your content. Make sure to set a deadline for each article. This way, you’ll ensure that no deadline is missed. You can even use a project management tool like Trello to track each article’s progress.
Metrics to measure success
If you’re looking to measure your content marketing plan’s success, you should consider how well it meets your goals. Your content marketing strategy should focus on achieving a variety of objectives, including brand awareness, authority building, and conversions. Your metrics should reflect these goals, and also include industry benchmarks.
Pageviews can tell you how much traffic your content has attracted, as well as how engaged the audience is with the content. A low bounce rate is a good indicator of an engaged audience. However, this metric cannot tell you how well your content is performing without taking other metrics into account.
Task-based workflow
A workflow is a good way to keep track of all tasks, especially if your project has many parts. It also helps you keep track of deadlines. Marketing projects are usually time-sensitive, and using a task-based approach keeps everyone in the same place and promotes team satisfaction. For example, a task-based content marketing plan template can help you organize parallel work and allocate tasks. You can also assign multiple tasks to different members of your team, as long as they have specific roles and work scopes.
A task-based workflow is similar to a to-do list: assigning a task to a member of the team allows you to delegate tasks and see exactly who is responsible for each one. It also allows you to assign a deadline and ensure that everyone is aware of their responsibilities. Furthermore, a workflow allows you to keep track of how each member is progressing on the project.
Keyword research
Keyword research is one of the most important aspects of any content marketing plan. It’s not only important for SEO, but it will also give you a better understanding of your audience. You can use the data to create reader personas and write content that aligns with their wants and needs.
Using keyword research will help you discover your audience’s most common searches. For example, if you’re looking for a plane ticket, you’ll want to narrow down your keyword search to the specific airline. This way, you can better focus your content on the search terms that users are using.
Mr. Nelson has been in the internet marketing world for the last 20+ years, specifically in the automated marketing genres that include his successful product launches of VidPenguin, RSSMasher Technology, and Masher Sites. Want to learn more? Check out my books and video training series.