To improve your business Instagram presence, you must create a nice-looking place to take pictures. People usually prefer to take photos of pretty things. First, decorate your store. For example, a corner where customers can try on your goods could be an Instagram-worthy area. Another way to make your store Instagram-worthy is to create an interesting, thought-provoking area. This area must be attractive to attract customers.
Create a consistent theme
Your business should have a consistent theme that helps distinguish it from competitors. Ideally, this theme would be something that is easy to recognize at a glance. It will help people remember your brand name and the products you offer. For example, if you want to sell Spiderman T-shirts, your theme should be something that people will recognize and remember. A consistent theme also helps you remarket to your existing leads. This is especially true with IG posts. Since your audience usually doesn’t wait more than five seconds to decide if they should follow your brand or not, a consistent theme will ensure that your audience stays engaged with your posts.
It is easy to create an Instagram theme if you plan properly and use the right tools. As a business, you must always remember that your feed is a major marketing tool. Keeping your feed consistent will help you engage your audience and attract new ones. Your Instagram feed should have a consistent aesthetic, as this will make it easier for people to identify with your brand and follow it.
Use a call-to-action button
A call-to-action button on your website can be a powerful tool for boosting your business. This type of button is most effective when it is large, and draws attention to its purpose. You should make sure that the button has white space surrounding it, as this will make it more visible and stand out. You should also test your call-to-action button to determine where and how to place it. Small changes to the color, style, and placement of your CTA button can have a dramatic impact.
When using call-to-action buttons, use creative words and phrases. For instance, headspace uses a creative call-to-action: “Snuggle up to Headspace” evokes a cozy feeling in the user. The word “snug” is in the sensory category, which means it works well for a call-to-action button. In another example, Elementor uses an eye-catching headline that stands out against a dark background.
Create unique content
When it comes to marketing on Instagram, it is imperative to create unique content for your target audience. In some cases, your customers are your best marketers, so you need to tailor your content to them. If you are planning to repost someone else’s image, ask their permission first. This can be done through a friendly comment or direct message. It is also a good idea to include a link to your terms and conditions.
Content can range from an exclusive offer to a recipe to an image of a product. The key is to create content that interests people and advances the narrative of the content. It is also important to have a bank of high-quality images of products, as these will help boost engagement.
Use hashtags
It’s important to use the right hashtags when you’re marketing your business on Instagram. They should be relevant and meaningful. They also shouldn’t be too long, as long hashtags can be difficult to remember and hard to spell. You can use hashtags in many different ways, but the most important thing to remember is to stay relevant.
For example, schools can use hashtags to spread the word about their campus. They can also encourage students and faculty to use them to promote their content. Other industries, like the real estate industry, can use hashtags to engage a new audience and attract prospective buyers. They can also share stories from satisfied clients.
Be consistent
One of the most important business Instagram tips is to be consistent with your posts. While it may be hard to stick to a schedule, consistency is key for your business’s reputation. It also builds trust and a “know-like-factor” with your followers. Make sure you take the time to plan your content before you post it.
Your Instagram photos should follow the same aesthetic as your overall brand image. For example, some brands like to use light, airy images, while others want bright, bold colors. If you’re not sure which look works best for your brand, take a look at some of your favorite brands on Instagram and establish a standard for your own images.
Mr. Nelson has been in the internet marketing world for the last 20+ years, specifically in the automated marketing genres that include his successful product launches of VidPenguin, RSSMasher Technology, and Masher Sites. Want to learn more? Check out my books and video training series.