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Content marketing examples range from traditional written content to visual and audio. Some examples of content include videos, podcasts, and influencer marketing. If you’re unsure of which forms to use, consider these creative approaches. These examples illustrate how content can be used to engage consumers and increase sales. Read on to learn more.

Case studies

Case studies are powerful marketing tools that provide valuable content for your readers. By highlighting the results of a certain product, service, or company, you can prove your expertise and educate your audience. Moreover, they serve as research tools for your industry experts. Case studies also have the added advantage of presenting undeniable social proof. They are an effective way to convert readers into customers.

There are many examples of companies that use content marketing as part of their overall marketing strategy. They include home-based businesses and SMBs, and they provide content that their customers need. One example is Birchbox, a company that sells surprise boxes to attract customers. While the company makes a profit from the subscription-based model, it also creates content for its audience that is helpful and interesting.


Videos are a great way to share your brand’s personality and culture with potential customers. These videos can be short, educational, and entertaining. Typically, they are a few minutes long, and focus on a specific issue or topic. Depending on the industry, they can be focused on specific products or services or be broad and enlightening.

Before creating your videos, research your target audience. You can use a buyer persona to get an idea of what your target audience will be looking for in a video. Also, a video project usually involves many stakeholders. If possible, create a questionnaire with questions to ask these stakeholders.


Podcasts are a great way to create a conversation with your audience. You can talk about issues relevant to your industry and even promote your products and services. You can also build a following of listeners through podcasts. Create an engaging intro to your podcast and inform your listeners about upcoming events.

You can also transcribe your podcast episodes and include them in your show notes. This can help you improve your SEO and capture leads. You can also use these transcripts as quotes in articles and press releases. You can also use them to promote your company by offering discounts, free consultations, or company swag.

Influencer marketing

In the world of marketing, influencers are a powerful tool. In addition to their ability to spread brand awareness, they can help increase conversion rates. These marketing tools work to reach a target audience on their terms, whether that’s a niche audience or the general public. In order to make the most of them, you need to experiment with different approaches and measure their effectiveness.

In recent years, brands have begun partnering with influential individuals to promote products. These influencers have reached millions of people through their posts. YouTubers like Lauri have a wide following, and many of their videos feature the products they are promoting. For example, OnePlus recently partnered with Lauri to promote their OnePlus 10 Pro smartphone. Lauri’s unboxing videos show off the phone’s features, which is important to her mobile gaming audience. Oftentimes, these videos are watched by millions of people.

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Damon Nelson
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