If you’re looking to improve your small business’s online presence, then you should start thinking about content marketing. The best content marketing strategy is one that is consistent, relevant, and shareable. This content should be published on appropriate channels and delivered on a regular schedule. In this article, we’ll discuss how to create content that your customers will want to share.
Create share-worthy content
One of the most effective ways to promote content is through social media. People will be more likely to share your content if it’s engaging and enticing. However, to create share-worthy content, you must go beyond the standard blog post. Your content should be original, entertaining, and provide unique information for your audience.
The type of content that you create will depend on the nature of your business. Long-form blog posts, for example, can help establish you as a thought leader in your field. Remember to do your research when creating a content strategy.
Align your content with your ideal customer’s pain point
If you’re looking to make your content marketing strategy more effective, you need to first identify the pain point of your ideal customer. Once you understand what’s preventing your ideal customer from making a purchase, you can create content that addresses that pain point. Break this pain point down into categories and develop compelling content to address each one.
A common pain point is the cost of a product or service. Your customers may be spending too much on a current solution or product, and don’t even realize that they have other options. By understanding these pain points, you can generate content ideas that relate to value, savings, and shortcuts.
Measure progress with content marketing
If you’re planning to use content marketing for your small business, you’ll want to create a strategy. This strategy should have primary objectives and corresponding metrics. Content marketing is a slow process, so it is important to know your progress. You can measure progress by analyzing your site’s rankings on search engines and by the number of times visitors click on your content.
The most effective content marketing strategy is based on measuring results. To do this, you can track Google rankings, views, conversions, and web forms submitted. Use tools like Google Analytics and Google Search Console. These free tools provide insights into the behavior of site visitors. Google Analytics also lets you track your content’s search click-through rates.
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