Before you submit your guest post, it is essential to understand the rules of creating a successful post. Listed below are some tips for writing a great post:
Briefs
- Writing a successful guest post involves following the blog owner’s guidelines, creating content that resonates with the blog’s audience, and providing value to readers.
- Promoting a guest post on social media is important for gaining visibility and building a brand.
- Mistakes to avoid include making the post too promotional, using the wrong keywords, pretending to be an expert, and writing content that is too long.
Writing a guest post
There are a number of ways to get your content published on other sites. Creating your own blog posts and pitching them to editors is one option. Guest posting is another way to fill in content gaps on other sites, but it’s important to avoid doing it too often, as this can alienate your existing audience. Outreaching takes time and effort, and it can also be soul-sucking. Tools like CopyPress’ content syndication services can help you scale your outreach. But before you get started, you need to plan your guest post content.
Make sure you follow the blog owner’s guidelines for guest posting. Some blogs may want you to break your post up into 3 parts, keep the length under a thousand words, or include five internal links. While these guidelines may seem strict, they’re important so that you can fit in with their needs. It’s also important to follow the blog owner’s style and tone, or else you could come off as spam. However, don’t overdo it – the more you stick to the blog’s style, the more readers you’ll get.
Creating a great guest post
When creating a guest post, you need to pitch a topic that will resonate with the audience of the blog. There are tools available to help you with this, such as Oktopus, Digg, and Buzzer, which schedule social media posts for you. When creating your guest post, be sure to use these tools to analyze the success of the blog you’re pitching. You can even use the data from these tools to create a more personalized pitch for the blog.
As with any other form of content, it’s crucial to make sure that your guest post is able to provide value to the reader. Don’t be afraid to include a call to action or freebie. You can also use your bio to promote a free opt-in or freebie. Make sure to follow up with the publisher after the post is published to help them promote it. This way, you can ensure that your guest post gets the maximum exposure.
Promoting a guest post on social media
Before submitting your guest post to a blog or site, research the audience and the site’s popularity. The higher the DA, the better it will be for your SEO goals. But if the site has a low DA, it’s still worth submitting your post there. This way, you’ll unlock direct SEO benefit from the guest post. And don’t forget to follow your competitors on social media and subscribe to their newsletters.
Social media shares are crucial for blog posts, since the more they are shared, the more valuable they are to readers and potential followers. Guest posting is especially beneficial for social media because it targets influencers who have a large following. If you write a high-quality post, the followers of these influencers will see it and share it all over the internet. In this way, you can gain visibility and build your brand.
Common mistakes to avoid
The most obvious mistake to avoid when writing a guest post is making it too promotional. Many beginners think that guest blogging is a way to advertise themselves. In reality, this approach will not be successful and will only result in the post being rejected. Instead, write about the topic and try to avoid making it too sales focused or promotional. Most websites will reject a guest post that is too sales-focused or promotional.
Another mistake to avoid is using the wrong keywords. Some website owners do not allow links on business names or keywords, so be aware of the website’s rules before posting. Also, do not try to pretend to be an expert on the topic. Write for the audience, not the editors. Make sure to use internal linking and strategically place landing page links. You’ll also want to keep your content short and sweet.
Mr. Nelson has been in the internet marketing world for the last 20+ years, specifically in the automated marketing genres that include his successful product launches of VidPenguin, RSSMasher Technology, and Masher Sites. Want to learn more? Check out my books and video training series.
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