Content marketing is a broad term that encompasses many different activities. But a content marketing framework can help you deliver on your business objectives. To create a framework, you’ll need to define your goals, define your audience, and create shareable and linkable content. Once you’ve done that, you’ll be well on your way to creating content that will grow your audience and boost your conversions.
Briefs
- Content marketing framework: Define goals and audience, and create shareable/linkable content to grow the audience and boost conversions.
- Tofu-Mofu-BoFu: Create a rounded marketing strategy with Tofu content (product value), and MoFu content (advantages over competitors), and align content with audience needs.
- SMART goals: Set specific, measurable, achievable, realistic, and time-bound goals to guide the editorial calendar and tasks for content marketing success.
Tofu-mofu-bofu
Content marketing has three main content marketing goals: bringing relevant parties to your website, moving potential customers closer to conversion, and building brand affinity, trust, and credibility. You must structure your content to align with each audience’s specific needs to get the most out of these goals.
Tofu content focuses on the value of your product, and MoFu content focuses on its advantages over competitors. Using the ToFu content marketing framework helps you develop a rounded marketing strategy that takes advantage of each type of content.
SMART goals
SMART goals are a great way to set objectives and measure your progress toward reaching them. They are similar to vision boards but with numbers added for a sense of achievability. They can be used for both personal achievements and marketing milestones. The first step in setting goals is to identify the result you’d like to see and reverse engineer it into a SMART goal.
SMART goals can help your team know what to do and when. They should be based on your analytics and industry benchmarks, and they should be realistic and attainable. Having a clear set of goals will help you set your editorial calendar and daily tasks.
Audience personas
Creating audience personas is a great way to understand and target your audience more effectively. They are vital to content marketing success and crucial to a strategic approach. Personas are based on research into the interests and behaviors of real people. They can be derived from customer surveys, direct conversations, and thoughtful analysis of relevant trends. They help your creative team convey the voice of the customer and tell a relatable story about your brand. Without personas, you can only assume what your audience wants or concentrate on topics that you know best.
When developing your persona profiles, consider the pain points your audience experiences. This information will help you write content that addresses those pain points. This will increase your chances of conversion.
Linkable and Shareable content
Linkable and shareable content are both important components of a content marketing framework. These types of content attract visitors by providing value to them and can be easily shared. Some examples of shareable content include infographics, resource guides, demos, and tutorials. Shareable content tends to be more timely, informative, and entertaining. By contrast, linkable content is more informative and authoritative and is aimed at a particular audience.
Shareable content gets lots of engagement. These types of content often generate thousands of shares on social media. It reaches readers with value by appealing to their rationality.
SEO
If you want your website to be found in search engines, you should focus on SEO or Search Engine Optimization. This process aims to rank your website higher in more searches for relevant keywords to your business. At the same time, you should create relevant content and share it with your target audience. Combined with these two strategies, you can achieve rapid success for your website.
A content strategy based on SEO principles will help drive traffic and profits. The first step is to research your target audience and the topic you are writing about. Once you know your target audience, you can start writing for them with a purpose. This will attract them and give you a higher SERP rating in search engines like Google.
Mr. Nelson has been in the internet marketing world for the last 20+ years, specifically in the automated marketing genres that include his successful product launches of VidPenguin, RSSMasher Technology, and Masher Sites. Want to learn more? Check out my books and video training series.